In my various talks about Everything Bad Is Good For You I'm often asked for evidence that all the Sleeper Curve skills that I discuss in the book are having a real-world impact on the web/gamer generation. One of the things I often say in response to this question is an anecdotal one: "Has there ever been a time when 20-somethings have had such a profound impact on the economy? Think Google, MySpace, YouTube, FaceBook, etc." Now two studies are backing up that general impression, outlined in this Inc. cover story on "The Entrepreneurial Generation":
No wonder that a recent study by The Global Entrepreneurship Monitor shows that 18- to 24-year-olds in the United States are starting businesses at a faster rate than 35- to 44-year-olds. The college campus is now a fertile breeding ground for company builders. "Forty percent or more of students who come into our undergraduate entrepreneurship program as freshmen already have a business," says Jeff Cornwall, the Massey Chair in Entrepreneurship at Belmont University in Nashville. "It's a whole new world."... Fifty-nine percent of Gen Y company owners described themselves as serial entrepreneurs, compared to just 33 percent of baby boomers. Maybe that has something to do with their attitudes about risk: 72 percent said they actually enjoy taking risks, while only 53 percent of older entrepreneurs were risk junkies.
This generation also happens to be the most politically active and progressive since the 1970s. A pretty sweet combo.