This week's cover of TIME features a story that I wrote about Twitter and innovation. Actually, that's not quite right: this week's cover features a tweet that I posted about the cover story I wrote for TIME about Twitter. I've been chuckling about this cover ever since the folks at TIME proposed it. What I love is that we actually synced everything up so that the cover shows an actual word-for-word tweet that I posted this morning, right before TIME's Rick Stengel revealed the cover on Morning Joe. We had one version where it also showed my current lat-long from my iPhone location, and we were contemplating having the location be something funny, as a little easter egg for the geo-nerds, but I think the final version came out better the way it is.
I called my Dad to tell him about it this morning, and his -- typically droll -- response was, "Well, that's a pretty roundabout way to get your face on the cover of Time."
It's hard to write about Twitter right now, because obviously so much is being said about it, but I tried to use the piece both to explain some of the new attributes of Twitter that have become visible in the past half-year (particularly revolving around search), and at the same use Twitter as a case study in how innovation increasingly happens today. The original draft had about an even balance between the two, but in the edits the piece became a bit more focused on Twitter itself and how we have started using it. I think those were smart changes to make, but there was some material that got cut on Columbia professor Amar Bhidé's super-interesting idea of "venturesome consumption" that I will try to resurrect elsewhere.