Today's an exciting day at outside.in: we're rolling out the beta release of Outside.in for Publishers, a suite of tools for organizing and curating hyperlocal news pages for US cities and towns. There's a great post from our CEO Mark Josephson here explaining the service and the vision behind it. A few months ago I gave a talk at SXSW talking about the ways in which the news business was moving towards an ecosystem model.
OIP is our bid to help make that ecosystem healthier and more diverse: by giving consumers easier access to far more content about their communities; by giving publishers a more cost-efficient means of creating local content optimized for local advertisers; and by promoting the neighborhood bloggers that are inventing a whole new model of hyperlocal reporting.
Since we started rolling out these neighborhood pages for media partners six months ago, outside.in's audience has skyrocketed from 1 million monthly uniques to nearly 5 million. The launch of Outside.in for Publishers should accelerate that growth. And of course, this is only the beginning: we have a great list of new features in the pipeline for publishers, bloggers, and even local advertisers.