Outside.in and The Washington Post

This morning we announced our new partnership with the Washington Post: our buzzmaps for the DC area are now live on the Post site. As you'll see, these maps are variations of the buzzmaps we've created for all the bloggers in our system: they're tracking all the places that local bloggers are discussing in the DC area, and mapping the top ten places based on overall volume over the past week. But of course it's not just about the map; there are links to all stories from the blogosphere about each place, along with links to the place pages themselves at outside.in.

One thing that's important to note: we're also tracking Washington Post content as well. (If the Post has an article about a place in the top ten, you'll see an orange slice in that placemarker on the map.) So in this relatively simple page, a number of cool and interrelated things are happening:

First, we're strengthening the ties between the local bloggers and the Washington Post. (Our investor Fred Wilson talks about this a little today on his blog.) The Post gets a easy way of integrating blog content onto its pages, and the  blogs get traffic from -- and the fun of appearing on -- the Washington Post's pages.

Secondly, we're not just geographically organizing the blogger content -- we're organizing the Post's content. That's because our system is designed to track geographically pretty much anything that outputs a feed. So building a map like this for another newspaper, in another city, takes us about five minutes. (You can see where we are heading with this.)

Thirdly, it's an extremely distributed system. We're not just creating a page that shows you information about a neighborhood (though of course we do that at outside.in.) We're connecting stories from dozens of bloggers, from a newspaper site, from our own  database of places in the DC area, and from Google's map API -- and we're putting it up on someone else's site, not our own.

The other thing that's exciting about this deal -- and I hope it's just the beginning -- is that we're working with the Washington Post, which is not only one of the top newspapers in the country, but also a true leader in their local coverage online. (Their local explorer maps, for instance, are very cool.) So congrats to the team at outside.in and at The Post for making it happen!

Comments

[Timothy J.]

I'm with you on Obama, but I wonder what Clinton as Pres, Edwards as VP, and Obama on the Supreme Court would look like? Is he qualified? Wouldn't the benefits of his lifelong term outweigh his term as pres?

Anyway we're digging your stuff and we put up a link in our Hypertext Bazaar 01.24.08.

All the best!

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