About twelve years ago, Alan Rusbridger gave me my first paying gig as a writer, hiring me to write an occasional column for the Online section of the Guardian that he was then overseeing. Some may doubt the wisdom of that decision, but there's no doubt that otherwise he's a brilliant guy, and The Guardian is lucky to have him running the paper in such turbulent times. This speech is a great case in point:
The more of a wall that you put around, whether it's a wall of payment or a wall of registration, the more you're repelling people rather than building an audience for the day when we hope that advertising will come in like the cavalry and rescue us. So I think at the moment, the smarter thing to do is to make your content available everywhere and to have it aggregated and linked to like mad by everybody in the world, because that way you will reach a gigantic audience. And that matters journalistically. If you're in the business of journalism for influence, and because of the Guardian worldview that you believe in, it's terrific to have an audience of 14 million instead of 400,000. That's wonderful. So why would you want to turn them away?
Jarvis has a good overview with excellent commentary, natch, here.
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