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So my wife and I were sitting around trying to figure out that classic puzzle of the self-organizing, unplanned urban economy: where the best Christmas trees are being sold this year. (In NYC, alarmingly friendly Canadians and New Englanders come down and camp out on random streetcorners for most of December, with a mini forest of trees lined up around them.) So I went to Google, and sure enough, this map is the top result. Sometimes you have to remind yourself how fast things are moving in this phase of the web's development -- making a collective map like this would have been pretty much unthinkable just a year ago.

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There's a reason those New Englanders are alarmingly friendly. The economics surrounding Christmas trees in NYC are a great example of how "location, location, location" applies in retailing as well as in real estate. A bushy 8-foot tree goes for about $17 up here in the Berkshires - here the question buyers ask themselves is "Pay someone, or find one on your own land?" Bring it 150 miles south and the price is 4x. We're smiling all the way to maple syrup season...

The first time I saw that site, I thought of your "curatorial culture" article--there's nothing new here, just people organizing existing things into collections. And it creates value.

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    • I'm a father of three boys, husband of one wife, and author of five books. In early 2007 I went and foolishly got myself a day job running the hyperlocal community site, outside.in that I co-founded the year before. We spend most of the year in Park Slope, Brooklyn, though I'm on the road a lot giving talks. (You can see the full story here.) Personal correspondence should go to sbj6668 at earthlink dot net. Media requests should go to Matthew.Venzon at us.penguingroup dot com. If you're interested in having me speak at an event, drop a line to Wesley Neff at the Leigh Bureau (WesN at Leighbureau dot com.)

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