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The Feeling Of What Happens

I've been thoroughly enjoying the responses coming in -- via email and the comments area here -- to the snippets from the book that I've posted thus far. I'll post something from the attention chapter shortly, but in the meantime, I wanted to start addressing some of the issues that people seem to be raising.

Here's one item that came up a number of times: people seem to have assumed that because Mind Wide Open is a book about the brain that it's almost by definition a book about consciousness, which understandably makes some people nervous, given how little we really understand about how consciousness works. One of the things that I did very early on in planning the book was to remove the question of consciousness -- why does the color red look red? why do emotions feel the way they do? -- from the book's agenda. These are fascinating questions, and there are some great books out there wrestling with consciousness, but you don't necessarily have to address these questions to say interesting things about how your brain works.

Think about the brain's fear system. We know quite a bit about how the brain learns to be afraid of frightening stimuli; we know the major pathways involved, and we know that that the amygdala is central to the experience; we know an increasing amount about the way fear plays tricks with our memory, etc. I can testify first hand that knowing something about the brain science here changes the way that you experience your own fear responses, mostly in a productive way. But for these insights to be useful to you, you don't necessarily need a working explanation for why being afraid feels the way it does, where the "qualia" of fear comes from. Learning to recognize the neurological patterns behind your mental life is not the same as building a theory of consciousness.

Also, for those of you keeping score, the subtitle of the book has been changed slightly. It's now: "Your brain and the neuroscience of everyday life."

Shopping Everywhere!

I'm on vacation this week on lovely Shelter Island, NY after escaping the Great Blackout of 2003 with remarkably little hassle. So I probably won't post for another few days. Until then, though, you might want to check out my latest column for Discover -- all about what happens when commercial transactions become integrated into normal applications, not just the web browser. Here's an excerpt:

Real-world malls have long been designed with deliberately poor user interfaces. Exits are somewhat concealed, and escalators are designed to encourage maximum walking time when attempting to change floors. Both elements are flaws if your objective is to get from one place to another in the shortest amount of time, but they're desirable if your objective is to get customers to walk past the maximum number of storefronts. The commercial clutter of many online experiences is the digital version of those mismatched elevators and hidden exits. Thus far, we have grudgingly tolerated these inconveniences in our online experiences, but if they infiltrate the rest of our life on the screen, it will be a dark day for interface design.

No doubt an appropriate place exists for commerce within traditional applications. There is something genuinely elegant about buying music with the same tool that you use to organize and play music. Since the iTunes store launched, I have begun fantasizing about a tool that lets me organize my text documents the way iTunes lets me organize music. I purchase or download hundreds of articles and electronic books for free each year. Right now I use a Web browser to acquire those documents, the basic file management tools to organize them, and special eBook software to read them. I'd be thrilled if a company produced a word processor that let me do all those tasks in a single program. If they included an online bookstore as part of the suite, so much the better.

The question is whether the software companies will show restraint and keep that online bookstore free of clutter. The spam plague has already caused people to use e-mail less or change their addresses every few months to get off the spammers' lists. A comparable outbreak inside traditional applications like word processors or spreadsheets would be disastrous. And the trouble with these infiltrations is that they're notoriously difficult to eradicate once they're unleashed. No doubt 99 percent of e-mail users think that spam is a nightmare, but the problem keeps getting worse. It's conceivable that the trend of commerce creeping into all forms of software will result in truly useful and inoffensive shopping experiences like that of the iTunes store. But if the last 10 years of online commerce is any indication, we have reason to be afraid.

The Fear In You

The second chapter of Mind Wide Open is called "The Sum Of My Fears" -- it's a personal tour of that most heavily charted pathway in the brain's emotional system: the fear response. If you've read my Discover article on fear, you'll be familiar with most of the basics. (For the purposes of this post, you really need only know that the fear system relies extensively on a part of the brain called the amygdala.) As I do throughout the book, I try in this chapter to connect the science to everyday life -- to my everyday life, more often than not, since that's the everyday life I happen to know the most about.

What I've found is that looking at yourself through the brain science lens doesn't just help you understand what's going on behind the scenes -- it actually helps you see new attributes of your personality or your behavior, or helps you put your finger on something about yourself you'd sensed intuitively, but hadn't fully grappled with. The Fear chapter is filled with examples of this, but here's a particular favorite of mine:

The other intriguing property of fear learning is what some brain scientists call "flashbulb memory." During traumatic events, your brain stores not only a trace of the specific threat -- the snake, or the oncoming car, or the rattle of AK-47 fire -- but also contextual details that surround that threat. This is a classic example of the brain's associative architecture...

Think of a traumatic event from your own past, one that involves a sudden danger, like a car accident. You no doubt remember the immediate threat -- headlights bearing down on you, or a screeching tire -- but most likely you also possess a number of extraneous memories: the song playing on the car stereo at the moment of impact, the color of the early-evening sky, the confused expression on the face of an onlooking pedestrian. None of those details actually seem functionally related to the threat posed by two cars colliding with each other, and yet when you hear the song five months later, you can feel the fear response welling up inside you...

Once again, a lack of discrimination has a potential adaptive value. In life-or-death situations, you never know where relevant information might lie. The sound of brook babbling in a forest isn't relevant to the rattlesnake threat, but a rattling sound emphatically is. Our brains are designed during traumatic events to take note of all the sensory inputs, albeit in a low-resolution form -- on the off chance that some stray element will turn out to be a good predictor of future threats. If that means we have an irrational fear of babbling brooks in the future, and an entirely rational fear of rattling, so be it. The irrational fear won't kill us, but not acquiring the rational fear very well might.

This, too, is a kind of thinking. In the months after 9/11, I started noticing a subtle, but predictable, shift in my general levels of Manhattan-dwelling anxiety. Crisp, clear weather made me more nervous than overcast days. For a long time, I thought this was purely extraneous associative learning: Sept. 11 itself had been a spectacularly clear day, which is one reason why my memories of standing on Greenwich Street and watching the towers burn was so vivid -- there was no moisture or smog in the air to block the view. And so when similar weather elevated my anxiety levels, I thought of it as being like that song on the radio during the car accident: a stray detail, unrelated to the real threat, that nevertheless becomes associated with the fear memory.

But then one day, while walking along the same path I had followed on the morning of the 11th, I had a small epiphany. I realized that my amygdala had stumbled across a clue that hadn't occurred to my rational brain. Forget about all the other threats that arose in the public imagination after 9/11 -- Anthrax and dirty bombs and smallpox -- and think exclusively of the specific assault that took place on that horrible day. If the threat that your brain is trying to protect you from is hijacked airplanes flying into skyscrapers by visual flight rules, then cloudy days are probably less dangerous than clear ones. It's hard enough to hit a building without a flight plan in perfect weather; it's almost impossible to do it when half the building is concealed by fog. If the imminent danger was an exact replay of the 9/11 attacks, there was nothing irrational about being more anxious on sunny days.

I made a number of deliberate, conscious evaluations of potential threats post 9/11 -- I avoided densely populated parts of the city and tall buildings whenever possible. I drove or took the train when traveling along the Eastern Seaboard, forswearing the shuttle flights that had been such a staple of my life over the previous decade. These were deliberate strategies for dealing with a possible attack, developed by analyzing the patterns of a past one. But my amygdala was also evaluating the danger as well, and creating its own strategies. And one of those strategies was: be on the lookout during nice weather. Of course, the amygdala wasn't actually working through the logic on its own; it simply stored a flashbulb memory of that day, and one of the elements illuminated was the brilliant blue sky. When my amygdala subsequently encountered similar skies, it set off an alarm. I had missed the connection between the weather and the attacks in my subjective appraisal of that nightmare day. But my amygdala hadn't.

A word from our sponsor

I'm still not sure if these Google ads make sense economically -- I've earned a cool $15 in the first week that they've been on the site -- but it's been pretty wild seeing the different ads that Google serves up to match the content here. For the first few days, the front door ads were all blogging related, until I put up the "Mind Sight" post. After about 24 hours, the ads all switched over to neurofeedback and other "brain enhancement" technologies. Now they seem mostly magic related. Meanwhile, the ads on individual post pages are generally quite appropriate: an ad for the book "Bush at War" on the "Sixteen Words" post; an ad promising to "Improve Your PageRank" on one of my entries about Google itself. I also like how my post introducing my new book has attracted two ads for science fair project equipment. Does this mean my description made me sound like a high school sophomore? Or that the book's target audience should be high school sophomores?

There's something uncanny about sticking a few simple lines of code on your site, and immediately seeing all these messages straining to match the content, like a band of digital chameleons. So far, the amusement value has exceeded the financial value, but even if the returns stay at the $15/week rate, the ads are more than supporting the cost of hosting the site. I guess the question is: are they irritating people?

And of course, the other question is: what kind of ads does Google serve up to match a post about Google ads?

Isn't the 21st century fun?!

Mind Sight

As promised, I'm continuing with snippets from the book-in-progress, Mind Wide Open. The first chapter is called "Mind Sight" and it expands on a topic that I'd explored a little at the end of Emergence: the human capacity for "mindreading," our ability to intuit the thoughts and emotions of other people by observing subtle changes in their facial expressions, vocal intonations, or body language. Mindreading turns out to be one of our great talents as a species, but because we're generally so good at it, because it comes so naturally to us, we rarely appreciately how nuanced our skills really are.

But while mindreading is a part of the brain's dedicated architecture, some of us are better mindreaders than others. It's that individual discrimination that I've been after writing this book: not just how the brain works in the abstract, but how my brain works. So I took a fascinating test called "Reading The Mind In The Eyes," devised by the British scientist Simon Baron-Cohen. The test asks you to observe closeups of eyes displaying various expressions, and gives you a choice of four emotions to select. The emotional palette is an extremely subtle one -- the test draws on a list of about 100 different emotions. Here's my description of taking the test:

The test began with a grainy black-and-white image of an elderly man's eyes that looked like a close-up from a Jean Cocteau film. The left eye was wide open, the right more hooded. The emotion options were "hateful," "panicked," "arrogant," and "jealous." My first impulse was to choose "panicked," but as I studied that right eye, I began to have second thoughts. Was there something angry there? Or something wounded, like a jealous husband who has just stumbled across his wife in the arms of another man? The more I scrutinized the image, the harder it got to discern a clear emotion. I decided to go with my initial hunch.

I turned to the next image, and a set of younger eyes of indeterminate gender stared back at me: perfectly symmetrical, with the slightest suggestion of a squint. I thought to myself, this is what they mean when someone has a "gleam" in their eyes. The first emotion option was "playful" and I immediately said, that's the one. But then I read on: "comforting," "irritated," and "bored" were the other options. Definitely not bored, but maybe the playfulness was really being comforting, being sympathetic. What was a gleam anyway? When I tried to locate the specific gleaming quality, the effect seemed to dissipate. As I searched for that original playfulness, I thought I detected a hint of irritation in the eyes. This is madness, I thought: I'm over-analyzing these images. Better to go with the gut, since this is supposed to be measuring gut responses anyway. I marked down "playful" and moved on.

As the test progressed, I got a little better at sticking with my original hunches, but with each image, the clarity of the emotion grew less intense the longer I analyzed it. All but a few had an emotion that popped out at first glance, and while my second-thoughts caused me to doubt most of my decisions, I went with my initial instincts throughout the test. By the end, I felt as thought I would probably come out with half of the answers correct, which seemed like a pretty good ratio, given the subtlety of emotions being presented.

But as it turned out, I was way off in my self-assessment. Instead of missing 18 of 36 questions, I had only missed five. On the first seventeen images, the source of so much second-guessing, I'd been 100% right. It's an interesting test where you think you're failing, and you end up getting an A. (Or at least a solid B+.) Particularly if you base all your answers on your gut reactions, and ignore all your attempts to out-think the exam. When I tried to interpret the images consciously, surveying each lid and crease for the semiotics of affect, the data became meaningless: folds of tissue, signifying nothing. But when I just let myself look -- look without thinking -- the underlying emotions came through with a startling clarity. I couldn't explain what made a gleam gleam, but I knew it when I saw it.

Updated 8/8 at 12:08 PM: The always-helpful Rikard tracked down a URL for the eye-reading test using Google, the finest search engine the world has ever seen. I'd be interested to hear how other people score on it...

Housekeeping

Several items:

First, as you can see, I'm experimenting with the Google AdWords program. So you can now support this site by clicking on the fine links provided by our sponsors in the "Ads By Google" box, and purchasing many of their excellent products, whatever they might be.

Second, I'm guest-blogging this week at the Zack Lynch's Brain Waves blog, part of the Corante network. But I promise not to neglect this blog, or let it get completely overrun with ads, while I'm hanging out at Brain Waves. Promise.

Thirdly, as if we needed more proof of Google's skew: check out Kottke's list of "topics on which Google thinks I'm an expert."

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    The Basics

    • I'm a father of three boys, husband of one wife, and author of five books. In early 2007 I went and foolishly got myself a day job running the hyperlocal community site, outside.in that I co-founded the year before. We spend most of the year in Park Slope, Brooklyn, though I'm on the road a lot giving talks. (You can see the full story here.) Personal correspondence should go to sbj6668 at earthlink dot net. Media requests should go to Matthew.Venzon at us.penguingroup dot com. If you're interested in having me speak at an event, drop a line to Wesley Neff at the Leigh Bureau (WesN at Leighbureau dot com.)

    Live SBJ

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    My Books

    • : The Ghost Map

      The Ghost Map
      The latest: the story of a terrifying outbreak of cholera in 1854 London 1854 that ended up changing the world. An idea book wrapped around a page-turner. I like to think of it as a sequel to Emergence if Emergence had been a disease thriller. You can see a trailer for the book here.

    • : Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter

      Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter
      The title says it all. This one sparked a slightly insane international conversation about the state of pop culture -- and particularly games. There were more than a few dissenters, but the response was more positive than I had expected. And it got me on The Daily Show, which made it all worthwhile.

    • : Mind Wide Open : Your Brain and the Neuroscience of Everyday Life

      Mind Wide Open : Your Brain and the Neuroscience of Everyday Life
      My first best-seller, and the only book I've written in which I appear as a recurring character, subjecting myself to a battery of humiliating brain scans. The last chapter on Freud and the neuroscientific model of the mind is one of my personal favorites.

    • : Emergence: The Connected Lives of Ants, Brains, Cities, and Software

      Emergence: The Connected Lives of Ants, Brains, Cities, and Software
      The story of bottom-up intelligence, from slime mold to Slashdot. Probably the most critically well-received all my books, and the one that has influenced the most eclectic mix of fields: political campaigns, web business models, urban planning, the war on terror.

    • : Interface Culture : How New Technology Transforms the Way We Create and Communicate

      Interface Culture : How New Technology Transforms the Way We Create and Communicate
      My first. The book I wrote instead of finishing my dissertation. Still in print almost a decade later, and still relevant, I think. But I haven't read it in a while, so who knows what's in there!

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