I'm inclined to agree with Clay Shirky that the growing power law distribution of the blogging world -- which basically means that a certain inequality of attention is built into the system right now -- is Not Necessarily A Bad Thing, or at least that the current system, in Clay's words, is "mostly fair." But the most interesting thing to me about Clay's essay -- and the subsequent response -- is that the active participants in the power law system are having a conversation about the distribution and what it means, and whether they want their little ecosystem to look like that.
Most systems that display this kind of behavior 1) don't have component parts with that level of self-awareness, and 2) don't have the opportunity to change the dynamics of the system if they choose. We hear a lot about architecture being destiny in the digital world, but the fact is that architecture has never been more flexible, and there have never been so many connected smart people interested in flexing its joints for good causes. A few years ago, when I was writing in Emergence about the limitations of the one-way linking built into the Web, there were very few practical applications out there that attempted to remedy this flaw. Now the web is teeming with them (Trackbacks, various Google hacks, Blogdex.) To a certain extent, the increased feedback of two-way linking may have amplified the scale-free phenomena that Clay describes. But the key point is that the one-way architecture isn't necessarily our destiny anymore, partially because some very smart people started to think that two-way links would be better for the system as a whole, and they set out to add them to mix.
So the question that I'm wrestling with is this: let's say we decided that the existing power-law distribution isn't quite fair enough, or that there's some other justification for encouraging a more egalitarian spread (equality of results, and not just opportunity.) If we decided that this was our goal, how would we go about doing it? What architectural changes would fight against the power law trend, without doing it in a command-and-control kind of way? Clay's piece suggests that perhaps the distribution is inevitable, but I doubt it. Clearly, to get a more even spread, there has to be a mechanism that amplifies the signal of new arrivals, since the 80/20 split is usually the result of early arrivals getting a disproportionate share of subsequent links.
Just to start things off, here's one idea I had today, inspired by a fascinating conversation over coffee with Meg: keep separate tabs on blogroll links and pointing-to-a-specific-story links ("story links" for short.) Then create a public ranking of sites with a high ratio of incoming story links to incoming blogroll links. So when Dave Winer, who has 1504 blogs pointing to him right now according to Technorati, manages to get 100 people to point to a new entry, it's no big news. But when Joe Newcomer, who is only mentioned on five blogrolls, manages to write something that gets twenty links -- that's a front page story. The great and powerful Sifry, as you might expect, is already working on something like this at Technorati, though his criteria is a little different.
The beauty of the model is that it creates a kind of "hot prospects" index, highlighting blogs that are punching above their weight. Then all you have to do is persuade the A-list bloggers to run an RSS feed of the index in their sidebar. It wouldn't change Jason's charts overnight, but it would be a start.