About ten months ago, I wrote this in Salon:
"The true revolution promised by the rise of bloggerdom is not about journalism. It's about information management. The bloggers... can actually help organize the Web in ways tailored to your minute-by-minute needs. Often dismissed as self-obsessed 'vanity sites,' the bloggers actually have an important collective role to play on the Web. But they're not challengers to the throne of the New York Times and the Wall Street Journal. They're challengers to the throne of Google."
Maybe Google was paying attention?